6 Lessons on Marketing Strategy From a Fisherman

Marketing strategy–now that’s my idea of an interesting challenge. Fishing, not so much. Sure, I could have told you I’m a prolific fisherman, and probably get away with the lie. But I did learn a thing or two as a boy, watching my dad fish, as I occasionally glanced...

What are the most common ways of throwing away a marketing budget?

Why would any company sabotage their own marketing efforts? Man, over the years, I’ve seen lots of good reasons. Well, they weren’t good reasons in the end. But when managers consistently put their internal considerations before customers’ buying considerations, then...

Logic or emotion: which one really makes us buy what we buy?

I’ve heard it said that we choose with our hearts, and then justify with our heads. Except for engineers, maybe, who I’m sure do have hearts, but, well, I won’t get into that. The point is, we’re rarely aware of the bubbling brew of internal and external forces that...